“In 2007, GEMI worked with IFTF to create a ten-year forecast of forces affecting sustainability. While that original map of the future served as a helpful guiding document in the past, GEMI’s member companies indicated that the global changes that have taken place since that original forecast demanded an updated outlook,” said Bill Gill, AVP Sustainability, Smithfield Foods and GEMI Chair.
In early 2019, GEMI and IFTF began a new ten-year forecast project to examine the challenge of doing business in a rapidly changing world, where the definition of ‘sustainability’ is broadening and every business wants to build and maintain a ‘sustainable’ business model.
The resulting report—Future Forces That will Disrupt Sustainable Business—examines four future forces that are external drivers of change that IFTF believes have the power to upend today’s business models over the coming ten years, including New Spectrums of Meaning, New Spectrums of Resources, New Spectrums of Time, and New Spectrums of Value Creation.
Each of the forces identified by IFTF in the report include several “signals of change”, or existing initiatives that provide examples from today and hints as to how these forces may play out into the future.