Social Weaver, Zoo Labs
Hailing from Howard University, the Oakland-based digital strategist has had his hands in a number of music-related business ventures over the past few years. Lance is the official Social Weaver of Zoo Labs and provides digital strategy and business development for the Blueprint Group, an artist management company representing Lil Wayne, Nicki Minaj, T.I., G-Eazy, Lil Twist , Jake Troth. In addition he runs the digital firm IV The Love that manages projects for Young Money, Common, Hit-Boy, Ester Dean, Howard Homecoming, and Noble Black Society.
Lance has worked in the music industry in a number capacities including being a digital strategist, artist, and social weaver. As a digital strategist he has previously worked on projects for some of the world's largest major artists and brand such as Kanye West, Drake, Jeezy, Jill Scott, America's Cup, and more. As an artist he has been featured on XXL, MTV, and has amassed a large online following.
He is a uniquely positioned digital strategist who understands the complicated relationships between technologists and content creators. His experience gives him unique in-depth understanding of new technologies, the intricacies of content creation and how to work with artists and technology companies while recognizing the nuances of their constraints and motivations.