Research Director Jeff Yang heads up IFTF’s Digital Intelligence team. As a leading strategist in communications and consumer insights, digital media, and emerging technologies, Jeff has spent much of his career leading the development and application of integrated qualitative-quantitative tools to identify future cultural impact around social connections and consumer trends. Prior to IFTF, Jeff was Head of Global Futures at the Omnicom-owned cultural strategy consultancy Sparks & Honey and senior vice president at The Futures Company, now Kantar Consulting. Most recently, he directed major strategy and public policy-related foresight projects for funders and stakeholders tied to the 2020 elections, served as a global cultural insights consultant for Disney+, Fox Studios, Baobab Studios, and Marvel, and led consumer research for a “unicorn” blockchain gaming startup. He was a columnist for the Wall Street Journal Online for a decade and still frequently contributes to CNN Opinion. Jeff holds a bachelor's degree in psychology from Harvard University and was a Harvard National Scholar with coursework in Asian languages, literature, and civilizations, media studies, and economics.
Expertise:
global insights, consumer values, cultural trends, blockchain
