Institute For The Future

Health benefits increasingly define consumer value. With more responsibility for the cost of their health care, people are turning to the broader marketplace for solutions rather than just the traditional health care delivery system. This trend is accompanied by an expansion of what it means to be healthy, what is considered therapeutic, and what is an appropriate site for intervention or treatment. As we move toward a world of more healthy lifestyles and holistic approaches, in the way we parent, what we eat, how we work, and even how we keep our homes, much of daily life will be viewed through a health lens.