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Demographics
in the 21st-Century

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Defining Future Markets

Demographic shifts change the fundamental conditions under which businesses operate. Perhaps the most important demographic shift in the 20th century was the baby boom in the United States and around the world after World War II. The baby boom drove fundamental changes in consumer markets, the workforce, and society itself in the second half of the century.

Publication Date

2002

Download

  • SR-772_Demographics_in_the_21st_Century.pdf

    Demographics in the 21st-Century: Defining Future Markets [SR-772]

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