Future Now
The IFTF Blog
Would you rather have an apology by itself or an apology and a bit of cash? If you're like most people, you want the apology, without the money, at...
A Wired Magazine piece on placebos has gained a fair amount of attention for tracing the inexplicable increase in the size of the placebo effect in...
Would you lose weight for $1,000? HealthyWage, a company that announced its public launch this week, believes that the promise of a financial...
I'm sure I'm not the first researcher to spend a day reading about the high costs--in terms of land, fuel, and water--involved with producing meat...
Depression, the mental health variety, doesn't seem to make a whole lot of sense, at least from an evolutionary perspective. Lots of people are...
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Last week, my colleague Jake Dunagan discussed value-based movements against plastic manufacturing and noted that "seemingly EVERYTHING in a child's...
The Boston Globe ran a fascinating article earlier in the week pulling together some of the newest research into a very old question: Can money buy...
A growing movement against plastic will define a large segment of values-based consumers. Visceral reactions to images of the “great garbage patch”...
A couple months ago, a broad consortium of bloggers, patients and companies endorsed a declaration of health data privacy aimed at ensuring individual...
If you get your flu shot from while sitting in your car at some point in the future, don't be surprised. A group of emergency room workers from...