What We Do
Program Co-Director, Health Horizons and Global Food Outlook
Follow Bradley on Twitter: @bkreit
Brad’s research since joining IFTF in 2009 has built on his background in anthropology and history by exploring how everyday challenges, decisions, and contexts shape long-term futures—both in individual lives and at larger scales. As co-director of the Health Horizons and Global Food Outlook programs, his interests lie in considering the different strategies and approaches people are using to navigate an increasingly complex web of choices. He frequently speaks at and facilitates meetings with health system, food, and consumer goods companies and regularly blogs at IFTF’s The Future Now site.
Brad previously served as research manager and then research director for the Health Horizons and Global Food Outlook programs. As a researcher, his focus has been issues involving food, health, and biological identity. He has written on how emerging life sciences and technologies are reshaping our understandings of illness, identity, and well-being, and how individuals are creating new ways of managing their health and health care. Before joining IFTF, Brad wrote about breakthroughs in medicine for the Advisory Board Company in Washington DC. Brad holds a BA in history from Connecticut College and an MA in anthropology from UC San Diego.