What We Do
Artifacts from the Future
Tangible, Concrete, Experiential
Imagine that you could take an archeologist’s expedition to the future to collect objects and fragments of text or photos to understand what daily life will be like in 10, 20, or 50 years. Artifacts from the future give us this tangible experience of the future. They make the details of a scenario concrete, helping us to understand, almost first-hand, what it will be like to live in a particular future.
Artifacts from the future may take dozens of forms, from the familiar bumper sticker to labels for the food we eat to cash register receipts and credit card statements. They can be 3D objects, like product containers, or videos that give us the physical experience of wearing augmented reality glasses, for example, as we walk down a street. These familiar objects of everyday life help us translate trends and signals into intimate future experiences—and these experiences, in turn, increase our capacity to draw on our intuitive intelligence as well as our rational thinking when making decisions about the future.
Artifacts from the future provide a rich starting point for strategic discussions, whether for a new products team in a technical organization or a community group looking for ways to engage young people in building a stake in their own neighborhood. Creating artifacts from the future is also a great way to get people thinking about the future—their assumptions, their goals, and the path from here to there.