Jan 12 SF event, The Power of Play: Innovations in Getting Active
In just under a week, on January 12, leaders in the areas of fitness, science, health care, game design, video games, and education will converge to talk about the Power of Play, especially active gaming.
- Rachel Hatch's blog
- Login to post comments
-
Nudging kids to health
This is a quick follow up on my recent post, "How to get kids physically active? Reward them!," which describes a commercial offering (Switch2Health) targeted at kids that provides them with incentives for engaging in physical activity.
- Vivian Distler's blog
- Login to post comments
-
Fitness product does social media marketing right
I'm at the Games for Health Conference, which is sponsored by the Robert Wood Johnson Pioneer program. A product manager from Electronic Arts (EA) gave the morning keynote about the success of their product launch for Sports Active, which is a fitness program that uses the Wii platform. EA is well-known for its line of sports games, as well as other genres generally targeted at a male, video-game playing audience.
Sports Active is a new product that is aimed primarily at a female audience, specifically busy moms.
- Vivian Distler's blog
- Login to post comments
-
Taking virtual laps on a stationary bike
I've been working on a private client project recently, thinking about how games and elements of gaming can be used to promote physical activity and improve health outcomes. I am a sporadic gym go-er myself, and I tend to prefer the rowing machine to any of the other cardio equipment, even though it doesn't have a television or any bells and whistles. But this morning, as I was leaving, I noticed that my gym has two brand-new Expresso Fitness stationary bikes, which I had just been reading about for my project.
- Vivian Distler's blog
- Login to post comments
-
