Avon calling . . . to improve health in developing countries?

I came across an organization called LivingGoods--the banner on its website certainly piqued my interest:

But the first sentence in the description of LivingGoods struck me as odd: "Living Goods operates Avon-like networks of door-to-door Health Promoters who make a modest income selling essential health products at prices affordable to the poor." Avon calling? In Africa?