pharma

07.10.07

By Vivian Distler in Health Horizons

More on Pharma Marketing

IFTF Affiliate Richard Adler has pointed me to "Drug Companies Lag in Adopting Social Media To Communicate With Consumers," at iHealthBeat. Echoing a theme from our recent conference, the author states:

07.05.07

By Vivian Distler in Health Horizons

pharma, social networking

Pharma Marketing

The Pharma Marketing blog had an interesting piece the other day on "Rejiggering the Marketing Mix a la Merck."