Mining reality for persuasive feedback
Nadav Aharony, an MIT Media Lab graduate student, studies how that data that's passively collected by mobile devices can be used to predict the user's behavior. According to Aharony, the "reality mining" research in the Human Dynamics Lab where he works is leading to a "a new kind of microscope - a means of making the social sciences more precise." "People are a lot more programmed than you think," he says.
- David Pescovitz's blog
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