In 2009 IFTF’s Technology Horizons program published the blended reality report. Based upon the ethnographic research that we conducted we found that people are pioneering new ways of living in the blended reality world: a new kind of reality in which physical and digital media, environments and interactions are tightly integrated to create a new seamless experience. Cyberspace is not a place out there, it is not a destination, but it is tightly integrated into the world around us.