Eating healthy helps others
Author Jonah Lehrer always seems to have something interesting to say these days—whether in his book, How We Decide, or on his blog, the Frontal Cortex—about our brains and how we make decisions. He recently picked up on the idea of social contagions and how it applies to self-discipline.
- Vivian Distler's blog
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Measuring the brain's response to good advertising
Of the 72 commercials aired during the 2009 Superbowl XLIII broadcast, which was your favorite? If I asked you why you picked a particular ad, your intuitive response might be that the storyline caught and captured your attention. Makes sense. And now, neuromarketers claim they can support that answer by measuring your brain activity.
- Vivian Distler's blog
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