Forget the carrot, I need the stickK (or do I?)
Quit smoking, lose weight, get in shape. Now that we are three weeks into 2010, how many of us need help sticking to our New Year's resolutions? Consider signing a "commitment contract" that would set forth, for example, an exercise goal over a period of time, and what it will cost you if you fail to meet that goal. Because loss aversion is a powerful psychological tool, the idea is that you will be more inclined to stick to the desired behavior (exercising) rather than incur a penalty.

- Vivian Distler's blog
- Login to post comments
-