If This Blog Post Offends You, I Have Insurance
Worried that your edgy new advertising campaign might offend a lot more customers than it attracts? Worry no more. The CBC has a great story about a new concept for how businesses and people can protect themselves from saying stupid things: Social media insurance. The idea is that, before engaging in some heavy Facebooking, a company can hedge against the possibility that they'll say something stupid by paying an insurance company for protection.
As the CBC describes it:
- Bradley Kreit's blog
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Democratized data for a renewed California
- Anna Davies's blog
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More personal health information, but what to do with it all?
In recent months, this is a question that has really nagged at me. So I decided to subject myself to the experience. It started with my post about Allostatix; in response, the company offered me the opportunity to try out its predictive health product, the Allostatix Load Test. I had to answer several biometrics questions—my blood pressure, resting heart rate, peak flow, etc.—and get some blood drawn for a battery of tests.
Soon enough, I got back a report that indicated that my health score fell in the middle of the product's "easy to understand" green/yellow/red ratings system.
Identity management in online worlds
Every alternate year we conduct the IFTF Signals Survey to track emerging behaviors in the areas of technology, health, work, sustainability and environment. We conducted our survey last year where we looked at how many people participate in virtual worlds and online games, how they manage and develop their online identities, and what kinds of associations they form with others in online worlds/games.
- Mani Pande's blog
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