The Posts: A Decade of Challenge
The Posts: A Decade of Challenge [SR-760]
The posts, national organizations that deliver mail daily to every address, face a changing and challenging world. They must deal with the growing challenge of digital information, consumers whose interests are broadening and attention span narrowing, aggressive new competitors, and even the threats of bioterrorism. At the same time, business communication models are changing to bypass the use of traditional intermediaries such as posts. Only with bold steps that redefine mail into a more targeted, tailored, and interactive channel will the mailing industry in general and the posts in particular be able to position themselves for the future.