The Future of Video
Becoming the People of the Screen: Report + Map
IFTF Technology Horizons Program’s 2009 research, The Future of Video: Becoming People of the Screen, includes both a report and forecast map. This research provides a deep exploration into our research on the future of video as a new medium for entertainment, information, and communication. As video becomes increasingly ubiquitous, we will all soon become people of the screen.
Outside the mainstream TV and film industries, video has not yet delivered on its predicted revolutionary potential—a revolution forecast for at least half a century. However, with the meteoric rise of YouTube and user-generated video on the Web, as well as the wide availability of mobile devices, it’s easy to see the power of the medium. Against this backdrop, the Future of Video report shows how each technological advance in camera technology and accessibility, each new platform for distribution and editing, each new social community built around video, and each new change in the way we experience the world through video is nonetheless bringing us closer to the long anticipated Big Shift in video media.
As part of our Future of Video deliverables, we offer two versions of the Future of Video Map of Opportunities a static, PDF version and an online one. The online version of the Future of Video Map of Opportunities provides a deeper view into the research and signals process that went into making the map. This digital map was developed using Prezi Labs Zooming Presentation Tool, and lets users view the complete signals database along with visual examples and more detail in text, video, and imagery.