New Entertainment Media: Transforming Work
New Entertainment Media: Transforming the Future of Work
To study how people are using new entertainment media and the skills they are developing as a result, we examined four media—Web logging, digital music, massively multiplayer online games, and alternate reality games. We think that these four are rich areas for developing new social practices that will evolve and migrate into the workplace over the next 5–10 years. We conducted interviews and observations with approximately 20 media users and experts to identify innovative social practices and issues that will have an impact on business. The Institute for the Future (IFTF) research team also participated and played with the new media to experience them firsthand.
The four entertainment media cover a range of technologies and devices (PC-based, device-based, mobile/portable, text, image, or audio content) and provide a diverse set of activities to consider. Selection was not based on high diffusion rates, but rather on innovation and potential impact on work practices in the future.