BodyShock the Future
BodyShock the Future Contest & Report
In 2010, we at the Institute for the Future discussed a vision to create a contest that would ask people to enter and vote for ideas on how to transform our bodies and lifestyles for future health—a topic closely related to IFTF’s Health Horizons research.
The result was the BodyShock The Future competition that was held at www.bodyshockthefuture.org. Over 100 entries were submitted in 11 weeks, over 8,000 votes were cast, and everything about the process was documented in quantified detail.
This report outlines the evolution and management of the BodyShock The Future competition—from vision creation to weekly execution details to lessons learned. We offer it as a resource for anyone wanting to run their own online contest. Please let us know if it helps you! For more information about BodyShock the Future, contact Neela Nuristani.