BRIC Map
BRIC Map of Family Forecasts
BRIC countries—Brazil, Russia, India, and China—are emerging as the engines of global economic growth in the early 21st century, and their people are experiencing the best and worst that globalization has to offer. Entire landscapes disappear and are rebuilt. Millions of agriculturalists enter the cash economy. Hundreds of millions get connected with broadband Internet and mobile phones. As BRIC families adapt to this heady swirl of new opportunities and dilemmas, the choices they make will drive global cultural change.
The BRIC map depicts their own view of a future they themselves are creating.
Inspired by their resilience, IFTF set out to understand more about their visions and their strategies for ballast amidst turbulence. We asked more than 40 families from urban, rural, and suburban BRIC locations to tell us what they look forward to in the next decade, what worries them, and how they are building new kinds of alliances to maintain their stability.
With photographs and diaries, they pinpointed many familiar trends: the vast increase in opportunities for women, the dispersion of families in search of employment and urban alienation, to name a few. We invite you to tour the world as these ordinary families see it and find the patterns that will change the lives of families, communities and businesses in other parts of the world.