Health Horizons 2009 Fall Conference-Health and Health Care 2020 Making the Future: Strategic Action Retreat
November 16-17th at Cavallo Point Lodge in Sausaltio, CA.
As 2009 draws to a close, a number of major challenges continue to loom over health and health care in the United States. These challenges have the potential to cause dramatic disruptions in our social, political and economic systems. Rather than being overwhelmed by these challenges, it is critical to look ahead and make decisions with this long-term future in mind.
This Health Horizons member retreat caps our year-long journey into the future of health and health care. Throughout the year, we have highlighted the potential impacts of emergent trends in health and health care: we developed the HC2020 Signals & Forecasts Map, and four alternative scenarios depicting different shapes of change (visit www.hc2020.org to watch scenario videos). During the conference, we will continue to explore some of these key shifts by taking deep dives into developments in neuroscience, genomics, and patient engagement as well as work through a process for using this information in strategic planning.
Some of the highlights of the conference will include a closer look at:
BRAIN SCIENCE & BEHAVIORAL CHANGE
More sophisticated, affordable, and pervasive brain imaging technologies will open vistas on heretofore unseen or poorly understood neurological processes—thrusting the brain squarely into the center of the health and health care ecosystem. Insights from neuroscience and the increased understanding of neuroplasticity will be the basis for a revolution in behavioral intervention. This panel will explore the technologies, social implications, and ethical dilemmas of this neurocentric view of health.
PROBABILISTIC MEDICINE
Advances in personal genomics and the use of other biological markers are giving people access to an unprecedented amount of richly detailed and intimate health data. As these tests move into mainstream, long-term probabilities of disease risk will reframe how caregivers practice medicine--and will transform our notions of personal identity and self. In this session, we will discuss the individual, business, and collective challenges and opportunities posed by this new category of personal health information.
THE ENGAGEMENT ECONOMYKeynote: World renowned gaming designer and IFTF researcher Jane McGonigal
In a recently published IFTF report, Jane asks: how exactly do you turn attention into engagement? How do you convert a member of the crowd into a member of your team? To answer these questions, innovative organizations will have to grapple with the new challenge of harnessing “participation bandwidth.” To do so, they may start to take their cues not from the world of business, but rather from the world of play. Game designers, virtual world builders, social media developers, and other “funware” creators have the potential to offer essential design strategies and economic theories for other-wise “serious” initiatives.
TOOLKIT FOR ACTION
This conference will also work with our Toolkit for Action. We will engage in a series of processes designed to facilitate strategic decision-making and identify ways that your organization can act today to respond to potential transformations and thrive in the coming decade. Building on the HC2020 Map, the scenarios, and our regional open meetings, this experience will bring our client members full circle through our Foresight-to-Insight-to-Action model!
If you have any questions regarding Health Horizons membership, please contact Business Development Manager, Dawn Alva at dalva@iftf.org. If you are already a member and have questions regarding the conference, please contact, Program Manager, Neela Nuristani at nnuristani@iftf.org.
