From public policy debates over the obesity epidemic, diabetes, and trade subsidies to new technologies promising more nutritious foods and popular political movements around slow foods and organics, food is becoming a central theme in how we think about health, politics, culture, and globalization.
Food companies must increasingly address health concerns and ecological issues such as sustainability. As consumers show an increasing interest in healthy foods, and fears or anxieties over the quality of food from the global food chain, we face a bewildering array of controversies, business opportunities, and dilemmas. Indeed, we are now entering a transition period from a producer-oriented food system to an era focused on the needs of consumers. This landscape of food trends, evolving consumer needs, ecological niches, food conflicts, and demographic changes constitute what we call foodscapes.
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