Boomers: The Next 20 Years
feedWelcome to the Boomers: The Next 20 Years Project.
As boomers move into their 60s and 70s over the next 20 years, they will not only carry their revolutionary history with them. They will extend it into a new realm. Biology, the very basis of human life, will be up for grabs as boomers make choices about physical aging that noprevious generation has had to make.
They will weigh these choices in a world fraught with dilemmas: a rapidly deteriorating environment, shifts in global economic power, the decline of legacy institutions that they have both opposed and worked within, the meteoric advance of technologies that confer advantage on the youngest members of society, and perhaps even the loss of faith in science as the basis for a rational society. They may face growing opposition to entitlements by younger workers who feel burdened by the seemingly privileged lifestyles of boomers. They will stand divided by the great gap in wealth within their own ranks.
This project was started in late 2006 in partnership with the AARP. It has since found a number of other supporting organizations. The map available on the right side of this page is the first product of this project, now publicly available.
New on IFTF.org: IFTF Workshop Listings
IFTF has just posted a menu of workshops based on our most recent research, facilitated by IFTF staff. In today's volatile, uncertain world, it seems impossibly difficult to forecast the future. Yet now is also the time when forecasting can be most valuable. It's a time when looking long can give you perspective, when thinking about the future can...
Boomers Forecasts: The Next 20 Years
Most baby boomers research studies aim to define current attitudes and segment a market that dominates by its sheer size. Everything about this group has been the subject of scrutiny: their shopping behavior, media preferences, living arrangements, politics, and more recently, their views of retirement and needs for financial planning.
Few research efforts, however, take a longer view....
Ten Boomer Action Types: Modes of Decision-Making [SR-1138]
Baby boomers are perhaps the most widely studied generation in United States history. Everything about this group has been the subject of scrutiny: their shopping behavior, media preferences, living arrangements, politics, and more recently, their views of retirement and needs for financial planning. Most of these research studies aim to define current attitudes and segment a market that...
Boomers: The Next 20 Years Map of Future Landscape Affecting Boomers
As boomers move into their 60s and 70s over the next 20 years, they will not only carry their revolutionary history with them. They will extend it into a new realm. Biology, the very basis of human life, will be up for grabs as boomers make choices about physical aging that no previous generation has had to make.
They will weigh these choices in a world fraught with dilemmas: a rapidly...
