Global Food Outlook
Food sustains and nourishes us, and it also increasingly connects us to a global food web that is intertwined with politics, economics, environmental concerns, culture, and science. This global food web is undergoing rapid change, presenting considerable challenges and significant opportunities. At the Institute for the Future (IFTF), our research and forecasts explore the tensions and possibilities of the food landscape. The Global Food Outlook Program provides a distinctive perspective on the global food web, food markets, and the connections and discontinuities between every day choices and large-scale challenges. We help organizations work with foresights, disruptions and dilemmas to develop insights and strategic tools to increase their effectiveness and resilience in a volatile world.
Disruptions are coming from different directions. Consumer tastes are straining the capacity of the food system. Distrust of the origins and safety of food is mounting across the globe. The growing awareness of the relationship between food and health is becoming critical to food choices, policy, and brand identity. Food security is becoming ever more complex in the face of price volatility and supply swings due to diminished capacity driven by climate change. And looming environmental emergencies, like water and soil depletion, threaten to disrupt agriculture, food transport, and other food system activities. At the same time, increased scrutiny on the environmental costs of food is increasing demand for sustainability metrics. How will you respond to these disruptions?
Rod Falcon | Director, Global Food Outlook Program
Miriam Lueck-Avery | Research Director, Global Food Outlook Program
For more information about becoming a member of the Global Food Outlook Program, please contact Dawn Alva, dalva@iftf.org (650-233-9585).
What 50 Cent Can Teach us About the Future of Empathetic Foods
Since one of my research beats at the Institute is to track the emergence of weird, misguided, and yet, at times, brilliant packaged foods, I'd be remiss in my duties if I didn't note the recent release of a new energy shot developed...
The Importance of an Everlasting Sandwich
I have to admit, I kind of scoffed when I read the following headline: “Gas-Flushed Sandwiches Stay Fresh for Two Weeks.” The corresponding article explained that Booker Group, the UK’s largest food and drink wholesaler, is “launching chicken tikka and cheese ploughmans sandwiches, among others, it insists will remain fresh for 14 days.”
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Reputation, Trash and the Future of Choices
A couple weeks ago, Google released a new dashboard service that lets people know when they have been mentioned, for better or worse, by someone else on the Internet. It's the automated version of googling oneself--and it underscores an idea that seems to be gaining a lot of traction,...
Can Collaborative Consumption Help Reduce Global Hunger--And Help Your Diet?
Danielle Sacks' recent article on sharing has gotten a fair amount of attention, and rightly so, for providing a great overview of the sharing economy, or what we've also talked about around here as collaborative consumption. The basic premise is that a variety of goods--...
Four Futures of Food: Alternative Scenarios Briefing Report
When imagining the future, we often assume things will keep moving in the direction they have been in the recent past. In the global food web, this means we would see continued growth in global efforts to streamline the way food is bought, prepared, and consumed, and the spread of novel food products. At the same time, food-related health problems such as diabetes and heart disease would...
We Know What You Want
As someone who spends most of his waking hours listening to Pandora, I haven't just accepted the idea that algorithms can get me what I want, but pretty much depend on them. Still, I'm only coming to terms with the idea that these sorts of algorithms will increasingly find their way into mundane physical spaces, like supermarkets, to shape our decisions in real-time. What if, ten years from...
The Right to (Local) Food Risks
Local food activism typically involves demanding healthier food as part of local services, attempting to create healthier, more connected local food supply chains, or, at times, both. Now, it apparently also involves the right to eat foods that pose a risk.
Or, at least that seems to be the underlying contention of a group of farmers in...
Collaborative Consumption and the Future of Food Experiments
A couple months ago, I happened upon a flier for something called Micro Beekeeping. The premise of micro beekeeping is pretty simple - the proprietor, Dane Uhler, will visit your backyard or garden, set up and maintain beehives, and split the honey with whoever volunteers their land in exchange for a fee and some of the honey. It's a great example...
Honey Laundering and Authenticity
It's hard to find just one or two things to excerpt from Jessica Leeder's great investigation into the large amount of global crime that has grown up around something as simple as honey. It turns out that, in response to U.S....
Flavor Trip Your Way to Health
I've long thought that the key to being a good cook is the ability to make terrible tasting but healthy food palatable. I mean, anyone can make a bacon cheeseburger taste good, but it takes some real skill to make broccoli remotely enjoyable. But what if we could just trick our senses into finding...
Will Your Bacon be Caffeinated?
Far be it for me, as someone who is on a quest to find caffeinated breakfast food, to question the wisdom of fortifying anything with caffeine, but I have to say that I'm a bit skeptical though also intrigued by a product I read about recently: Perky Jerky. As the name suggests, Perky Jerky is beef...
The Neuroscience of Cracking an Egg
There's a well-known story in the food studies world involving the acceptance, and eventual dominance, of pre-made cake mixes. In the 1950s, housewives were hesitant to buy cake mixes until General Mills started selling Betty Crocker mixes that required the cook to add fresh...
The Salmon Pairs Well with Miles Davis
An interesting study sponsored by Unilever took a look at how background music and sound alter the perception of taste. Among other things, that "foods seemed to taste less salty or sugary as the noise level increase – and more so when noise decreases."
The study reminds...
Looking Beyond Standardized Foods
A few months ago, I happened upon an outstanding, if brief article in Wired about all of the processes involved in making a bag of Cheetos. My favorite step, far and away, is quality control, which the article's author Brendan Koerner describes as involving:
Every half hour, an in-house lab analyzes the...
Can I Have a Featherless Chicken and a Side of Healthy Bacon?
The New Scientist has a great round-up of the various efforts geneticists are undertaking to modify farm animals. The story doesn't break any new ground, per se, but it's remarkable for the sheer breadth of ways that genetic engineers are attempting to redesign animals...
Broccoli: The Next National Security Imperative
That hamburger isn't just making your children heavy: It's causing a fundamental national security problem. At least that's the argument of a...
Your Friends as Salespeople
Via Springwise comes word of an interesting marketing ploy from Domino's Pizza: They've developed a widget that you can place on your social networking profile, blog or other online presence, which your friends can then click on in order to order a pizza. For every order, you get 0.5 percent of the sale. Think of it as...
Food Web 2020 Future Forces Report
Food sustains and nourishes us, and it also increasingly connects us to a global food web that is intertwined with politics, economics, environmental concerns, culture, and science. This global food web is undergoing rapid change, presenting considerable challenges and significant opportunities. Every one of the six broad areas of activity in the food system—agriculture and stewardship,...
What a new Beer can Tell Us About the Future of Local Food
Last week, the Slow Money Alliance posted the results of a survey finding that 98 percent of independent retailers in New England would prefer to carry foods and other products sourced from the region. Just a few days later, the New York Times highlighted one of the...
Sustain Saskatchewan
"Trees make the prairies tolerable."
PARC researcher Norm Henderson's comment was met by knowing laughs in a small conference room in Saskatoon. I couldn't exactly share their sentiment: I grew up on the West Coast, all over the West Coast, but always no more than an hour or two from a forest and/or mountains. The crowd had come to learn...
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